The hottest trend in the IT channel and VAR market, according to CMP’s ChannelWebNetwork, is the move to managed services and business software. To achieve more than 10-15 percent growth in a market dominated by hardware-oriented VARS, solution providers need to offer solutions and focus on software, states Craig Zarley in “How to Grow Your Business.” In order for the new business software VAR to truly maximize its growth potential, best business reports it must focus on its customers’ business needs, fine-tuning these applications to their particular business processes. However, for customers to maximize the value of business applications such as CRM or ERP, they must be seamlessly integrated with other applications in the enterprise.
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