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Radio is a great way to advertise because there is no way of targeting a specific gender, race or religion and therefore you are distributing information to the masses.  Of course there are the specific stations that play only Christian music or bias talk radio shows but overall radio does not target one group of people.  When a per inquiry radio advertising campaign is launched it is organized by which radio stations will carry the ad and how often the ad will run.  There are several media partners that a company can work with to carry out a radio advertising campaign and this is exactly what Higher Power Marketing does.